Management Craft

James M. Cook

Researcher

Sociologist, at Duke University when he co-wrote "Birds of a Feather" with McPherson and Smith-Lovin; his work is on networks and political behaviour.

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Birds of a Feather: Homophily in Social NetworksPaper · 2001McPherson, Smith-Lovin, and Cook's 2001 review of homophily, the finding that contact between similar people happens at a higher rate than between dissimilar people. Its consequence for anyone gathering opinions is stated in the abstract: your personal network limits what information reaches you at all.