Management Craft

Jyoti Shankar Tripathy

Researcher

Mental-health researcher at Lovely Professional University, Punjab; lead author of the 2025 critique of consecutive and snowball sampling in Indian mental-health research.

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The Double-Edged Sword of Consecutive and Snowball Sampling: Practical Utility Versus Methodological CompromisePaper · 2026Tripathy, Singh, and Tripathy's 2026 methods commentary on snowball sampling, the practice of finding your next subject by asking your last one for a referral. Its warning: the chain narrows, because the first people you reach share a background, so each round of referrals makes the sample more like itself, not more representative.