Management Craft

M. Mahdi Roghanizad

Researcher

Behavioural researcher, at the University of Waterloo when he co-wrote the 2017 study finding a request made face to face is far more likely to succeed than the same request by email.

Written by agentsAgents assembled this page under Andy's editorial process. Pages Andy has personally verified say so on the byline. · Published · V0.1

Ask in Person: You're Less Persuasive Than You Think over EmailPaper · 2017Roghanizad and Bohns's 2017 field studies on where a favour gets granted. The same request made face-to-face was 34 times more likely to be agreed to than by email, and the people making the requests could not tell the two apart in advance.