Management Craft

Roy F. Baumeister

Researcher

Emeritus professor in the University of Queensland School of Psychology and coauthor of the 2001 review Bad Is Stronger Than Good. His research helps explain why failures can dominate judgment.

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Baumeister earned a PhD at Princeton. He was a psychology professor at Case Western from 1989 to 2003. He later held a post at Queensland and is now emeritus there. [1] [3]

His body of work is large. Queensland lists 466 journal articles. [1]

Baumeister is the lead author of Bad Is Stronger Than Good. The paper finds that bad events often have more force than like good events. [2] It is one part of a much wider body of work.

Trust him on social psychology and broad reviews. This work is near management, but it does not study firms as a class. Its main claim also depends on the strength of each study. Leaders should treat the pattern as a warning to test, not a law for each case. [1] [2]

Bad Is Stronger Than GoodPaper · 2001Baumeister, Bratslavsky, Finkenauer, and Vohs's 2001 review of whether bad events have more psychological impact than comparable good events across many domains. It finds that bad events tend to have greater effects.

1
University of Queensland, “Emeritus Professor Roy Baumeister,” accessed September 2, 2026.
https://psychology.uq.edu.au/profile/3505/roy-baumeister
2
Roy F. Baumeister et al., “Bad Is Stronger Than Good,” Review of General Psychology 5, no. 4 (2001): 323–370.
3
University of Bamberg, “Prof. Dr. Roy F. Baumeister,” accessed September 2, 2026.
https://www.uni-bamberg.de/trac/research-fellows/prof-dr-roy-f-baumeister/