Talent: How to Identify Energizers, Creatives, and Winners Around the World

Book · 2022

Economist Tyler Cowen and investor Daniel Gross's 2022 book on how to spot talent, drawn from their years vetting founders and grantees at Pioneer and Emergent Ventures. Its core claim: obsession with the craft and genuine enjoyment of hard work are stronger signals than credentials.

Author
Tyler CowenDaniel Gross
Published
2022
Purchase
Amazon

  • Cowen and Gross’s central diagnostic question is a practice question, not a résumé question: ask a candidate what they do to improve that’s analogous to how a pianist practices scales [1]. The answer tells you whether someone is a deliberate self-improver or a “what you see is what you get” hire — and that distinction predicts more than the résumé does.
  • Don’t over-read a candidate’s “weirdness” — an unusual voice, pitch, or way of talking is not evidence of anything, and some of your best performers will be the ones who read as odd in an interview [2].
  • Excess credentialism is one of the worst instantiations of bureaucratic hiring: requiring a degree or pedigree line for jobs that don’t actually need one screens out people with the relevant skill on a proxy that doesn’t measure it [1].
  • Conscientiousness and non-cognitive skills matter more for lower earners than for people already near the top of a field — the higher you go, the more cognitive ability differentiates outcomes [3].
  • Watch for the Groucho Marx effect: chasing the individually-impressive traits (raw intelligence, charm) that any employer would want backfires if you’re not Google, Apple, or Harvard, because you pay for those traits with hidden defects elsewhere in the candidate [4].

  • Hiring for a role you’ve never done, using a checklist instead of judgment: without this book, you default to credential-checking (degree, prior-firm logo) because you have no way to spot the disposition that predicts real performance. Cowen and Gross’s practice-question move gives you something concrete to ask instead of trusting the résumé.
  • A candidate reads as “weird” in the interview loop: without this book, that reaction gets treated as a red flag. Cowen and Gross’s data says the weirdness is frequently the signature of someone who arrived at mastery by a non-standard path — exactly the kind of candidate a market obsessed with pedigree misprices.
  • You’re hiring below the very top of the market (you are not Google, Apple, or Harvard): without this book, you chase the same generic virtues — intelligence, charm, polish — that every other employer is also chasing, and pay full price for a candidate who may be mediocre on the dimension your role actually needs.

1
Tyler Cowen and Daniel Gross, Talent: How to Identify Energizers, Creatives, and Winners Around the World, St. Martin's Press, 2022, ch. 1, "Why Talent Matters".
2
Cowen and Gross, Talent, ch. 2, "How to Interview and Ask Questions".
3
Cowen and Gross, Talent, ch. 5, "What Is Personality Good For? Part One: The Basic Traits".
4
Cowen and Gross, Talent, ch. 6, "What Is Personality Good For? Part Two: Some More Exotic Concepts".