Geoff Smart

Operator · Executive Coach

Co-author of WHO: The A Method for Hiring; Chairman of ghSMART, whose research (interviews with more than 20 billionaires and 60 CEOs, investors, and thought leaders) produced the Scorecard method that MC's The MOC descends from.

Roles
Chairman & Founder, ghSMART
Known for
Co-creator (with Randy Street) of the Scorecard hiring method in Who: The A Method for Hiring, the framework Management Craft's MOC descends from.

Smart is an operator who built his firm on his own doctoral research, not a consultant who bolted a framework onto a practice afterward. He earned a B.A. in economics with honors from Northwestern, then an M.A. and Ph.D. in psychology from Claremont Graduate University [1]. His 1998 dissertation evaluated hiring methods against roughly fifty years of prior research and found that “past-oriented interviews,” built on a candidate’s actual track record, were the most valid predictor of future job performance, a finding good enough to present at the Frontiers of Entrepreneurship research conference in Brussels [2]. He founded ghSMART that same era, in 1995; a 2023 Forbes profile found him still its founder and chairman, the firm then at roughly 170 people and more than $100 million in revenue, one of the best consulting firms most people have never heard of [3].

The research kept running after the dissertation. Who: The A Method for Hiring, written with Randy Street, draws on “exclusive interviews with more than 20 billionaires and 60 CEOs, investors, and other thought leaders,” plus a separate University of Chicago study of the success habits of over 300 CEOs [4]. The outcome-driven Scorecard method it introduces is what Management Craft’s The MOC descends from. Who became a New York Times bestseller [5]. Smart and Street, with Alan Foster, followed it with Power Score, a Wall Street Journal bestseller [5]; Smart’s Leadocracy, arguing for more private-sector leaders to serve in government, also hit the Times list and won a Silver Medal in leadership at the 2012 Axiom Business Book Awards [6].

His word carries the most weight on exactly one thing: hiring, evaluated as an empirical problem rather than a matter of gut feel: who to hire, how to interview them, and how to hold the resulting decision accountable. He is devoted to management in the narrowest, most useful sense: one methodology, tested against roughly fifty years of prior research [2], rather than a general theory of the firm. That focus is the throughline: from a psychology dissertation on interview validity [2], through a consultancy built entirely on it [3], to the book that turned it into a teachable method other people could run without him in the room [4].

1
"Dr. Geoff Smart," ghSMART, accessed July 27, 2026.
https://ghsmart.com/team/dr-geoff-smart/
2
Geoff Smart, "Your Crystal Ball for Hiring," geoffsmart.com, May 2, 2016.
https://geoffsmart.com/your-crystal-ball-for-hiring/
3
Diane Brady, "Meet One Of The Best Consulting Firms You've Never Heard Of," Forbes, March 13, 2023.
https://www.forbes.com/sites/dianebrady/2023/03/13/meet-one-of-the-best-consulting-firms-youve-never-heard-of/
4
"Who: The A Method for Hiring," ghSMART, accessed July 27, 2026.
https://ghsmart.com/insights/who-the-a-method-for-hiring/
5
"About," geoffsmart.com, accessed July 27, 2026.
https://geoffsmart.com/about/
6
"Leadocracy Wins Award In 2012 Axiom Business Book Awards," PR Newswire, 2012.
https://www.prnewswire.com/news-releases/leadocracy-wins-award-in-2012-axiom-business-book-awards-203216661.html

Keep learning

The Calibration CallToolA short research conversation with someone who has done the role or hired for it, to learn what great and failed performance look like before you define it.The Competency StackToolA five-layer standard for what a hire must clear: the role, the level, the company's values, its stage, and the team they're joining.The MOCToolThe MOC is the document you write before you talk to a single candidate: the Mission the role exists to serve, the Outcomes you will hold the hire to, and the Competencies it takes to deliver them. Get it right and the same page becomes your interview guide, your onboarding plan, your ninety-day scorecard, and your grounds for letting someone go if it comes to that.