The Competency Stack

A five-layer standard for what a hire must clear: the role, the level, the company's values, its stage, and the team they're joining.

What is The Competency Stack?

The Competency Stack is a standard for defining everything a hire must clear before you open an interview loop. Every hire sits inside five layers of competency. The role: what this particular job requires. The level: what the seniority demands. The company: the must-haves that apply to every single person you hire. The stage: what the company’s size and maturity demand. The team: how this person fits the specific group of people they will work with. Most founders articulate only the first layer. When the other four go undefined, your interviewers are each guessing at a different standard, and they are guessing differently.

Layer
What it asks
Role
What does this particular job require? These competencies flow from the outcomes in the MOC.
Level
What does the seniority demand? Autonomy, influence, and accountability change at every tier.
Company
What must-haves apply to every single person you hire, regardless of role?
Stage
What does the company's size and maturity demand? Headcount, revenue, and structure change what the same role requires.
Team
How does this person fit the specific group they will join? Its size, makeup, temperament, and the gaps you need them to fill.
A Management Craft framework.

Start from the MOC. The stack is an expansion of the C: the competencies someone needs to deliver the role’s outcomes. Write the role layer from the outcomes, then work down the stack.

For the level layer, steal from people who have already defined it. Kellogg’s line holds for the management track: managers are paid to drive results with some support, directors are paid to drive results with little or no supervision, and VPs are paid to make the plan. [1] The same principle holds for individual contributors, where autonomy, influence, and accountability change at each tier. [2] Calibrate the depth of definition to your headcount. Under 20 people, know the levels at a high level. From 20 to 50, write enough down that two interviewers evaluating a director candidate agree on what “director” means. Past 50, you need real specificity.

The company layer is the set of values every hire must share, whatever their role or level. These are your non-negotiables: the handful of things you would part ways with someone over even if they were brilliant at the job. The work is turning them into competencies you can actually interview for. “High integrity” painted on a wall screens nobody; decide what a candidate would say or do in the room that shows it, and what a violation would look like. Keep the list short. Three to five you would genuinely hold the line on get tested; a list of twenty gets quietly ignored. And every interviewer owns the same ones, or the layer is decoration.

The stage layer is about the organization, not the people. A five-person company needs people who build the machine; a 1,000-person company needs people who run it. Headcount, revenue, and the structure that comes with them change what the same role at the same level actually requires. Write down what your company’s moment demands, because “great at their last company” usually means great at their last company’s stage.

The team layer is about the specific humans this person will work alongside, and three questions force it into writing. First, where does the team sit in its own life: are they joining as the founding member or the tenth hire? A brand new team needs founding energy, an established one needs someone who earns trust before changing things, and a team inheriting a leader after a bad one needs repair skills before anything else. Second, what is the team’s temperament — quiet and heads-down, open-ended and exploratory, or loud and rowdy — and does this person move that temperature in the direction you need? Third, what are you augmenting: more of what the team already does well, or a complementary skill set that fills a gap nobody currently covers? “Great on their last team” fails the same way “great at their last company” does.

If you only interview for role-specific competencies, you will recognize the symptoms: people who can do the work but have attitude problems, people who are hard to motivate or do inconsistent work, people at the wrong level who execute fine but never lead, and a persistent feeling of “they looked good on paper, why isn’t this working?”

The deeper cost is a vicious cycle. A mediocre hiring process attracts people who are comfortable with mediocre. Those people do not want to do the work of defining the stack, so you hire more mediocre people. A rigorous process runs the same cycle in the other direction. Great people are impressed by discipline, and they attract more great people. The cycle reinforces itself in whichever direction you let it go.

Use it whenever you write the C of a MOC, and before you assemble any interview loop. Each layer should map to interviewers: somebody in the loop owns the role competencies, somebody owns level, somebody owns company, somebody owns stage, and somebody owns team. If a layer has no owner, nobody is evaluating it.

The stack is a closed-loop system, not a one-time exercise. You write a hypothesis of what each layer requires, run calibration calls to sharpen it, hire, and learn. Some of it you will discover the hard way: you hire someone who is missing a competency you did not know you cared about, and suddenly it is obvious. Make it explicit, fold it back into the stack, and run the next loop sharper.

The Competency Stack is a Management Craft original by Andy Sparks, first published as the “Competency Layers” card and renamed when it became a tool. The original card taught three layers; the stage layer was added at the tool port, and the team layer was split out from it so each layer carries a single job. The level layer stands on Dave Kellogg’s definitions of what managers, directors, and VPs are paid to do [1] and the Holloway Guide’s treatment of how individual-contributor levels actually work. [2] The stack plugs into the MOC, whose lineage runs to the Scorecard in Who: The A Method for Hiring. [3]

1
Dave Kellogg, "Career Development: What It Really Means to be a Manager, Director, or VP," Kellblog, March 8, 2015.
https://kellblog.com/2015/03/08/career-development-what-it-really-means-to-be-a-manager-director-or-vp/
2
Ozzie Osman et al., The Holloway Guide to Technical Recruiting and Hiring (San Francisco: Holloway, 2019).
https://www.holloway.com/g/technical-recruiting-hiring/about
3
Geoff Smart and Randy Street, Who: The A Method for Hiring (New York: Ballantine Books, 2008).
https://www.amazon.com/Who-Method-Hiring-Geoff-Smart/dp/0345504194

Keep learning

Defining rolesCompetencyHow to go from a vague hiring need to a clearly defined and documented standard your team can use to consistently evaluate candidates.Knowing what great looks likeCompetencyWhen hiring for roles you've never done, you need to learn what the best people in that role do to make them so great before you start interviewing.The Calibration CallToolA short research conversation with someone who has done the role or hired for it, to learn what great and failed performance look like before you define it.The MOCToolThe MOC is the document you write before you talk to a single candidate: the Mission the role exists to serve, the Outcomes you will hold the hire to, and the Competencies it takes to deliver them. Get it right and the same page becomes your interview guide, your onboarding plan, your ninety-day scorecard, and your grounds for letting someone go if it comes to that.The Terrain TestToolA hiring screen for stage fit: has the candidate recently succeeded under the same ambiguity, structure, and support this role will demand?Recruiting & hiringAreaThe competencies that master managers use to recruit and hire stunning colleagues.