Paul C. Price

Researcher

Professor of psychology at California State University, Fresno, studying judgment and decision-making; with Eric Stone, showed that people prefer more confident advisors even when confidence doesn't track accuracy, the bias managers repeat when weighing advice from consultants, forecasters, and their own teams.

Price is a career psychologist, not a management scholar. He earned a Ph.D. in cognitive psychology at the University of Michigan (1994, after a magna cum laude B.A. from Washington University) [1], then joined California State University, Fresno in 1996 [2]: his only academic home since, now as full professor [3]. His research sits inside judgment and decision making (JDM) [4]: cue-interaction and probability-judgment studies in the early-to-mid 1990s [1], then forecasting accuracy and risk perception, then the 2004 paper with Eric Stone that Management Craft cites, finding that people prefer a more confident advisor over an equally accurate but more measured one [5]. It’s his most-cited work (425 citations on Google Scholar) [5]. He also wrote the original edition of the open-access textbook Research Methods in Psychology, since adapted into Canadian, U.S., and New Zealand editions used across undergraduate psychology [6].

Fresno State has named him its psychology department’s Professor of the Year four times since 2005 [2] and gave him its 2018 Provost’s Award for Excellence in Teaching [2]: evidence the confidence-heuristic finding comes from a department’s strongest teacher-researcher, not a marginal figure. None of it touches management directly: no MBA program, no operating role, no management-journal publication.

Price sits firmly on the adjacent end of the devoted-adjacent spectrum: a JDM psychologist whose finding was borrowed into management, not a management scholar building management theory. His word carries real weight on one narrow fact that the rest of the citation depends on: that confidence, not accuracy, drives who people trust to advise them [5], the empirical basis for treating certainty itself as a warning sign when weighing a Calibration Call advisor, a candidate, or a peer’s stated conviction. It carries no weight on management practice more broadly; organizational design, leadership, and strategy sit entirely outside his research record.

1
Paul C. Price, "Curriculum Vitae," California State University, Fresno, accessed July 28, 2026,
https://zimmer.fresnostate.edu/~paulpri/vita.html
2
Fresno State News, "Top Fresno State Teaching Award Goes to Psychology Prof Paul Price," Fresno State News, May 9, 2018,
https://www.fresnostatenews.com/2018/05/09/top-fresno-state-teaching-award-goes-to-psychology-prof-paul-price/
3
California State University, Fresno, "Paul Price," College of Science and Mathematics, accessed July 28, 2026,
https://csm.fresnostate.edu/about/directory/psych/price-paul.html
4
Paul C. Price, "Paul C. Price," JaRL, California State University, Fresno, accessed July 28, 2026,
https://sites.google.com/mail.fresnostate.edu/jarl/paul-c-price
5
Paul C. Price, "Paul C. Price," Google Scholar, accessed July 28, 2026,
https://scholar.google.com/citations?hl=en&user=LGbR5mIAAAAJ
6
Paul C. Price, Rajiv S. Jhangiani, and I-Chant A. Chiang, "Research Methods in Psychology: 2nd Canadian Edition," Internet Archive, accessed July 28, 2026,
https://archive.org/details/ResearchMethodsInPsychology